Budgets are tight — but Gen Z and millennial shoppers can’t stop buying perfume

Market Intelligence Analysis

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Why This Matters

Gen Z and millennial shoppers are driving sales growth in the beauty products market, with fragrance sales leading the way, particularly during the holiday quarter.

Market Impact

Market impact analysis based on bullish sentiment with 71% confidence.

Sentiment
Bullish
AI Confidence
71%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Sales of beauty products have grown faster in recent months than earlier in the year and are expected to shine during the holiday quarter. And among these classic last-minute gifts and stocking stuffers, sales of fragrances are growing most of all.

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Original article published by Unknown on December 12, 2025.
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