Surefoot Steps Into New Revenue Stream With Ski Season Underway
Market Intelligence Analysis
AI-PoweredSurefoot, a custom ski boot maker, has expanded its presence across North America and Europe, and is now venturing into new types of footwear, signaling growth and diversification in the high-end retail sector.
Market impact analysis based on bullish sentiment with 77% confidence.
Article Context
Starting out in a tiny, closet-sized location in Park City, Utah, custom ski boot maker Surefoot has grown its brick-and-mortar presence to include numerous locations across North America and Europe. Bob Shay, the company's founder and CEO, discusses the privately-held firm's significant growth and its venture into new types of footwear as it continues to enjoy success within the high-end retail sector. Bob speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily. (Source: Bloomberg)
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