Canadian Private Lender Mimics Apollo Playbook With New Vehicle

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Why This Matters

SAF Group is entering the Canadian private credit market with a new insurance-backed investment vehicle, aiming to provide flexible financing to borrowers. This strategy mirrors successful approaches used by Apollo Global Management and Brookfield Corp., potentially reshaping the competitive landscape in private lending in Canada.

Market Impact

Market impact analysis based on bullish sentiment with 70% confidence.

Sentiment
Bullish
AI Confidence
70%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

SAF Group is charging into a corner of private credit long dominated by Apollo Global Management Inc. and Brookfield Corp., launching an insurance-backed investment vehicle to fuel lending to borrowers starved of flexible financing. If followed by others, the move could help redraw the contours of the Canadian private credit market.

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Original article published by Bloomberg on December 12, 2025.
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