‘The next protein’: Fiber is shaping up to be the latest grocery obsession

Market Intelligence Analysis

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Why This Matters

Food and beverage companies are responding to the growing consumer interest in fiber, a trend that is expected to shape the grocery market.

Market Impact

Market impact analysis based on bullish sentiment with 70% confidence.

Sentiment
Bullish
AI Confidence
70%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

As consumers find their next grocery obsession in fiber, food and beverage companies are racing to keep up with the trend.

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Original article published by CNBC on December 12, 2025.
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