Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters

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Disney has partnered with OpenAI to integrate AI technology into its products, including Disney+, allowing for the creation of AI-generated videos featuring its characters.

Market Impact

Market impact analysis based on bullish sentiment with 74% confidence.

Sentiment
Bullish
AI Confidence
74%

Article Context

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Disney says that alongside the agreement, it will "become a major customer of OpenAI," as it will use its APIs to build new products, tools, and experiences, including for Disney+.

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Original article published by TechCrunch on December 11, 2025.
Analysis and insights provided by AnalystMarkets AI.