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Amazon’s Ring rolls out controversial, AI-powered facial-recognition feature to video doorbells
Market Intelligence Analysis
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Why This Matters
Amazon's Ring has introduced an AI-powered facial recognition feature for its video doorbells, allowing users to identify regular visitors by creating a catalog of up to 50 faces. The feature is optional and does not use biometric data for AI model training. This development raises concerns about data privacy and surveillance.
Market Impact
Market impact analysis based on bearish sentiment with 71% confidence.
Sentiment
Bearish
AI Confidence
71%
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
The feature lets you identify the people who regularly come to your door by creating a catalog of up to 50 faces. The company says the Ring feature is opt in and the biometric data isn't used to train AI models.
Original article published by
TechCrunch
on December 9, 2025.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.