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Amazon’s AI chatbot Rufus drove sales on Black Friday
Market Intelligence Analysis
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Why This Matters
Amazon's AI chatbot Rufus significantly boosted sales on Black Friday, with a 100% increase in sessions resulting in sales when Rufus was used, compared to a 20% increase when it wasn't.
Market Impact
Market impact analysis based on bullish sentiment with 80% confidence.
Sentiment
Bullish
AI Confidence
80%
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.
Original article published by
TechCrunch
on December 1, 2025.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.