Big retailers project calm and confidence this holiday season, while smaller businesses scramble

Market Intelligence Analysis

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Why This Matters

Large retailers are projecting a calm and confident holiday season, in contrast to smaller businesses which are facing uncertainty due to ongoing trade tensions.

Market Impact

Market impact analysis based on bearish sentiment with 60% confidence.

Sentiment
Bearish
AI Confidence
60%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

As businesses dive into Black Friday following a year upended by tariffs, the rule seems to be that the bigger you are, the more optimistic you feel.

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Original article published by Unknown on November 28, 2025.
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