Over a third of Black Friday sales aren't really discounts, study finds: 'There's some trickery happening'

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A study found that over a third of Black Friday sales are not genuine discounts, with prices fluctuating throughout the year, making some deals appear more attractive than they actually are.

Market Impact

Market impact analysis based on bearish sentiment with 64% confidence.

Sentiment
Bearish
AI Confidence
64%

Article Context

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Prices fluctuate all the time. A low price on a particular item may not be exclusive to Black Friday sales, experts say.

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Original article published by CNBC on November 26, 2025.
Analysis and insights provided by AnalystMarkets AI.