Adobe to buy Semrush for $1.9 billion

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Why This Matters

Adobe has agreed to acquire Semrush for $1.9 billion, with a $12 per share offer that is nearly double Semrush's closing price before the news.

Market Impact

Market impact analysis based on bullish sentiment with 76% confidence.

Sentiment
Bullish
AI Confidence
76%

Article Context

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Adobe said it would offer $12 per share for Semrush, almost double the latter's closing price of $6.89 on Tuesday, before news of the deal.

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Original article published by TechCrunch on November 19, 2025.
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