TikTok launches its own version of Instagram’s broadcast channels

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TikTok is launching 'bulletin board', a new messaging feature that allows creators and brands to share content with followers, similar to Instagram's broadcast channels.

Market Impact

Market impact analysis based on neutral sentiment with 73% confidence.

Sentiment
Neutral
AI Confidence
73%

Article Context

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TikTok is rolling out “bulletin board,” a new one-to-many messaging feature that mirrors Instagram’s broadcast channels. The tool lets creators and brands share text, images, and videos directly with followers.

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Original article published by TechCrunch on November 13, 2025.
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