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TKO, Polymarket strike multiyear deal to integrate prediction markets into UFC events
Market Intelligence Analysis
AI-Powered
Why This Matters
TKO and Polymarket have partnered to integrate prediction markets into UFC events, marking the first time a sports organization has done so. This deal is expected to enhance fan engagement and potentially open up new revenue streams. The integration of prediction markets will be available for live UFC events.
Market Impact
Market impact analysis based on bullish sentiment with 69% confidence.
Sentiment
Bullish
AI Confidence
69%
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events.
Original article published by
CNBC
on November 13, 2025.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.