Technology TechCrunch 3h ago

How soap opera-TikTok hybrids became a billion-dollar business

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94%
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Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]

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المقال الأصلي منشور بواسطة TechCrunch في مارس 25, 2026.
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