Automattic CEO calls Tumblr his ‘biggest failure’ so far
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مدعوم بالذكاء الاصطناعيAutomattic CEO Matt Mullenweg referred to Tumblr as his 'biggest failure' due to the platform's unprofitability and difficulty in maintaining its half-billion blogs.
Moderate negative impact on Automattic's stock price, potentially affecting the overall performance of the WordPress ecosystem.
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At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half-billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.
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