Former Tesla product manager wants to make luxury goods impossible to fake, starting with a chip

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مدعوم بالذكاء الاصطناعي
لماذا هذا مهم

A former Tesla product manager is launching a startup called Veritas, aiming to combat counterfeiting in the luxury goods market by developing a chip that authenticates products, benefiting both brands and consumers.

تأثير السوق

Market impact analysis based on bullish sentiment with 90% confidence.

المشاعر
Bullish
ثقة الذكاء الاصطناعي
90%
الأفق الزمني
قصير الأجل

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The fake goods crisis cuts two ways. Luxury brands lose more than $30 billion a year to counterfeits, while buyers in the booming $210 billion second-hand market have no reliable way to verify that what they’re purchasing is genuine. Veritas wants to solve both problems with a solution that combines custom hardware and software. The […]

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قراءة المقال الكامل
المقال الأصلي منشور بواسطة TechCrunch في فبراير 10, 2026.
التحليل والرؤى المقدمة من AnalystMarkets AI.