Kevin Krim, CEO of EDO, joins Bloomberg Intelligence to discuss best performing ads and key takeaways from the Superbowl. Prices for Super Bowl commercials have reached as high as $10 million ahead of the Feb. 8 broadcast on NBC, according to the network’s head of global advertising, reaffirming the NFL’s grip on fans and sponsors. Super Bowl viewers can expect to see more ads from the technology, pharmaceutical and wellness industries as they watch the Seattle Seahawks take on the New England Patriots, NBCUniversal’s Mark Marshall said in an interview. Almost 40% of this year’s sponsors didn’t participate last year, he said. The National Football League continues to gain traction among advertisers and stands out among the deluge of major sporting events taking place this year, Marshall said. Prices for a 30-second ad during Super Bowl are averaging $8 million, about the same as last year’s record, he said. (Source: Bloomberg)