Just as the price of gold soared past $5,500, the World Gold Council revealed that global gold demand hit an all-time high in 2025 as geopolitical uncertainty propelled investment demand to a record. Continuous gold futures hit yet another record Wednesday, climbing by 4.5% to $5,542.4 an ounce. Front-month gold futures settled up 0.3%, to $5,318.40, a new record, according to Dow Jones Market Data.